Over time, a change for the sake of change will always remain there. Recently Yahoo has decided to stop offering Yahoo Go mobile applications starting next January, 2010. Yahoo Go was first introduced several years ago by offering a way for mobile users in accessing and interacting with a Yahoo account and their content.

According to Adam Taggart who currently serves as Yahoo Mobile Head of Global Marketing, mobile browser capabilities increased enough in recent years has led its side will try to concentrate on developing a mobile browser than a stand-alone applications.

In addition, the presence of multi-purpose applications is a great strategy for a while and that would suck millions of its users. However, its involvement in the market has its own meaning in this case. Everything done so far during the year 2009 was a fulfilment of the strategy. The gap between what is available in the application and the browser will immediately cease, and then divert resources into the browser application strategy and more focused.